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Design Your Own Shoes 
A step-by-step guide 

At Upper Street you can design your very own pair of shoes for any occasion. With 150 luxurious materials and unique finishes to choose from – from Italian satin to luxe snakeskin to Swarovski jewels – there is a shoe solution and a personal touch to tempt even the most fussy and fanatical of shoe lovers, available in European sizes 33 to 44, UK sizes 1-10 and US sizes 3-13.


Once the shoe is ordered online, master shoemakers lovingly handcraft them at Upper Street’s workshop, ensuring the material is shaped to give the shoe its beautiful, feminine curves and using only the finest materials – all 100% natural. A beautiful package then arrives within 3 to 4 weeks and the one-of-a-kind design meets its designer.

Here’s how this works: 

1. The Style

Go to our 3D Shoe Design tool where you will see the many styles available (pointed court, round toe court, platform court, peep-toe court, platform peep-toe, sandal, platform sandal, ballet flat) and choose the one you want. Find out more at our Shoe Styles page >

2. The Upper Shape

Next, you can choose your “upper shape,” for example, whether the shape has a full cut or d’Orsay cut. Then choose the front you want (plain, toe-cap, brogue detail, panel) and then the back that you want (plain, counter-back). 

3. Straps

Then choose your strap designs if you want straps (ankle strap, Mary Jane, triple strap, wide strap).

4. Colour and Material

Next is the fun colouring stage where you can choose from 150 carefully sourced, luxurious materials and add them to each part of your shoe by clicking through each area - you can even choose the insole colour. Find inspiration in our shoe gallery >

5. Embellishments

Finally you can add any embellishments to your shoe that are available for your chosen style (such as bows, flowers and jewels). Before seeing your finished, beautiful designed shoe – click on the finished shoe and it will even do a spin for you!

And finally… Heel Height:

After you add the shoe to your shopping bag, you will then choose your preferred heel height, choose your size, then proceed through the checkout – as soon as you’ve placed your order, we will get started hand-making your perfect shoes straight away.  Your shoe masterpiece will then be delivered to your door within 3-4 weeks. For more information see our heel heights page >

So what are you waiting for?

Start designing your perfect shoes >>

or more inspiration, see our Design Guides >>